Are your SEO efforts leaving you with nothing but wasted time AND money? Continue reading for FREE tools that can save you both!
89% of B2B Decision Makers use search engines during the B2B research process to find companies, services, solutions, compare vendors, and read reviews. What would be the first step for you and your team to look for a new vendor or product, check their reputation or product reviews, and look for alternatives? It most likely starts with a search.
Getting your B2B SEO right is extremely crucial in today’s day and age but many of the B2B Brands right here in Indianapolis that we’ve worked with were once under the impression that you need tons of money, tons of time, or both to rank on Google’s first page.
This assumption is no longer the case! Yes, it takes commitment, but now with free tools and other means, B2B Brands like yours can keep eyes on their website and their Brand. Here are 7 of those tools:
Google offers an array of services that your B2B Brand can benefit from utilizing. From Google Analytics, Search Console, Keyword Planner, and others, you will find the precise tools and features that you need to upgrade your SEO. To learn more about these services, you can read our post here. But we want to highlight just one briefly here today: Google Analytics.
Google Analytics is a web tool service that tracks and reports website traffic. This free tool can help you get to know and have a deeper understanding of the B2B decision-makers visiting your website.
Answer the Public
Answer The Public is a free and useful keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’. To use this tool, enter your keyword, and the tool will suggest content ideas in seconds that you can then use to create blog content or add the keywords across your website.
Ubersuggest helps you generate keyword ideas, for free, for your content marketing strategy. Ubersuggest is an excellent free tool that can find 100s of new long-tail keywords in a few minutes. It aggregates data from Google Suggest, which provides keyword ideas similar to your searches on Google.
With Ubersuggest, you can get a domain overview and backlink data for you and your competitors. This feature comes in handy when conducting a competitor analysis. You can also get keyword suggestions based on volume, the competition, and even seasonal trends for each keyword.
Moz Local Check
See how your location appears on local search engines and directories and how it can improve with Moz Local. Enter your business name, address, and postal code/zip code into the tool. It will check online directories to see if the listing is missing or incorrect and return a percentage breakdown for your online presence. Although there is an option to purchase with this tool, the initial steps are free.
SimilarWeb is a website that provides free web analytics services for businesses. The company offers you information on your competitors’ website traffic volumes, referral sources, keyword analysis, and website “stickiness,” among other features. You should use the free version of this site to “spy” on your competition.
Bing Webmaster Tools
Bing Webmaster Tools is the Bing equivalent to Google’s array of services. Bing Webmaster Tools is a free tool offered by Microsoft’s Bing search engine, which allows you to add your website to the Bing search engine. Although Google holds 64.5% of the US’s search market share, Bing serves 32.6% of US internet searchers.
That equates to over 100 million users! Not having your site ranked by Bing means missing out. Please read our article, where we go further in-depth to Bing Marketing.
Neil Patel SEO Analyzer
Neil Patel’s SEO Analyzer is the perfect free tool if you’re struggling to get more visitors. This tool features an SEO Analysis, SEO Checker, Site Speed Checker, SEO Audit Report, and Backlink Checker. Together, these features will point out all of the SEO errors you need to fix to increase your rankings. It will also prioritize each issue based on potential traffic impact and ease of implementation.
BONUS: Google in an Incognito Window
For a bonus tool, we recommend keeping it simple. Use a search engine in an Incognito Window to search. This search will help you find keywords that your B2B Brand would want to rank for and will help you see where your B2B Brand and competitors stand on the Search Engine Results Page or SERP. This search will also help you know what features are like a map feature or question feature.
Knowing this can help guide what type of content you have on your website and create in the future.
These free SEO tools will help you keep B2B Decision Makers in your target market’s eyes on your B2B Brands website and Brand. Return to these tools regularly to continue to benchmark and improve your B2B SEO efforts and track where your B2B Brand stands in search engines compared to your competitors.
Keeping eyes on your website is just one part of your overall Digital Marketing effort. B2B Brands in Indianapolis should also focus on four other spaces to succeed in digital marketing. We have a FREE B2B Digital Marketing Audit that will guide you through B2B SEO and the other four areas and show you precisely what your B2B Brand needs to compete. Download it here!
What are some free SEO tools you use to keep your target market’s eyes on your website and your business?